NAGPUR MBA SEM 2 PAPER : BUSINESS RESEARCH

MDN/KS/Q9 - 1874-A
Second Semester Master of Business
Administration (M. B. A.) Examination
(New Course)
BUSINESS RESEARCH
Paper IV
Time : Three Hours]    [Max. Marks : 80

N. B. : (1) Attempt five questions. Atleast two questions from each section are compulsory. (2) All questions carry equal marks.


SECTION A
1. Write a lucid note on "the relevance of research in management"
2. What do you understand by research design ? Explain the types of research designs with examples.
3. Explain stratified sampling and Quota sampling with examples.
4. What are the different methods of measurement : Describe them with examples.
5. Design a questionnaire to evaluate consumer satisfaction/service quality for the Vodafone Customer Care Centre.
SECTION B
6. Explain the various types of non sampling errors. How can these errors be minimised ?

7. Write a notes on :­
(a) Cluster Analysis
(b) Multi Dimensional Scaling


8.    (a) Distinguish between Type I and Type II error.
(b) What are the factors determining the choice of the appropriate statistical technique for hypothesis testing ?
9. What do you understand by interpretation of data ? Illustrate the types of mistakes which frequently occur in interpretation.
10. Design a research plan for the following :­
Blue star cycles Ltd. intends to launch New Bicycles and wants to position it as a means of improving physical fitness as well as reducing air pollution.